Published in Quintessential Barrington

Published in Quintessential Barrington

To the beat of a Different Drum

As Published in Quintessential Barrington

Don’t be fooled by the unconventional way in which local musician Russ Riendeau talks about his newest album
“Sudden Inspiration.” he compares it to the magnetic Chicago Bears schedule that may have a realtor’s
name on it or a brand labeled,freebie paperweight.

.

“It can be a marketing tool,” said Riendeau “it just has a far greater value proposition.” Riendeau said it’s the power of music which makes a Cd of such great value.

.

“People always remember music. They remember who gave it to them,
they remember where they first heard it,” said Riendeau. “So now
imagine if these business owners started giving out Cds instead of
pens. People would certainly remember who gave it to them.”

.

That’s precisely what Riendeau hopes he created with “Sudden Inspiration”
- a soundscape album with a range of sounds, styles and moods
that business owners can use in whatever way they Photo: Cheryl Riendeau
see fit. Gender-friendly, age-friendly and genrefriendly, Riendeau calls
“Sudden Inspiration” an “easy listen that follows the rhythm of life.”

.

“Sudden Inspiration,” featuring all original music written and performed
by Riendeau, was released in May and is Riendeau’s fourth album. “It’s
totally different than the music most people would say they love,”
said Riendeau. “It’s more ambient and acoustic, and creates more vivid
imagery.” Riendeau said it’s the kind of Cd that you can turn on when
doing just about anything; helping listeners to relax, be more efficient
or just get through the day.

.

“The goal is to get business owners to recognize a Cd as an effective marketing
tool,” said Riendeau, a small business owner himself.

.

Dr. Josh Alpert acknowledges the Cd’s marketing power, but says that he has
found it valuable for a different reason. Alpert, a local orthopedic surgeon
with the Midwest Bone & Joint Institute, prescribes Riendeau’s Cd to patients
in post-operational recovery.

.

“I think of it as alternative medicine,” Alpert said. “It’s part marketing tool,
but for me its value is therapeutic.” Right along with medicine and therapy,
Alpert said Riendeau’s Cd is an added benefit for patients in post-op.

.

“Sudden Inspiration,” Riendeau says, “is intended to inspire creativity in
listeners by creating a different sensory experience than what they are
accustomed to.” he did acknowledge however that for some people, it’s not a
necessary gateway to creativity. for some, it’s just a nice relaxation tool.

.

Riendeau has also employed his music into his day job. Riendeau is the senior
partner of The East Wing Search Group, a local firm which specializes in helping
corporations identify culture, challenges and goals as well as organizational needs.
Additionally, Riendeau conducts executive searches to help corporations find top
talent.

.

On the consulting end, Riendeau speaks to corporate executives about developing
mission driven objectives that maximize employee productivity. As part of his
consulting, Riendeau will often coordinate workshops with companies, to motivate
and inspire skills needed for maximum productivity. And much to his pleasure,
Riendeau has found that effective inspiration can come from his guitar. Riendeau
says playing his guitar and singing to corporate executives is an effective
way to inspire and motivate employees to tap their potential.

.

“Music anchors memory and enhances experience,” said Riendeau, “and it does those
two things better than any other motivational tool.”

.

Riendeau has also used his music to help local charities. his band, “three lincolns,”
has done charity concerts for the Barrington Area Arts Council as well as other
local charity organizations.

.

For more information on Riendeau’s music and presentations, or for more information
on his executive search firm, visit www.russriendeau.com. “Sudden Inspiration” can be
purchased on amazon.com or most other music retailers.

.

As Published in Quintessential Barrington / QBarrington.com